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At 63 years old, Rubenstein’s also in an enviable position; its endurance qualifies it as a legacy agency, but its speed and smarts mean it’s still got as much juice as anyone can have in this business.
Strategic acquisitions and smart organic launches have defined DKC under CEO Sean Cassidy.
In November of that year, the two took their love all the way to Paris.
Edelman’s been muscling into hedge funds, with gorilla-sized “alternative investment” clients like Citadel, Highbridge and AQR.
But its biggest get was Fox News host (and Donald Trump’s BFF) Megyn Kelly. It’s Hiltzik’s less heralded campaigns, however, that reveal how much juice his agency has acquired—and in how many directions its influence spreads.
For every celeb brand like Drake’s October’s Very Own and Gwyneth’s Goop, there’s an investment group, litigation client, sports organization, media brand or charity event getting Hiltzik’s guidance.
Its new DKC Analytics unit—led by former Obama campaign digital strategists—is bringing hardcore data analytics to microtarget audiences.
Its digital arm set off sparks for clients as wide-ranging as L’Oreal, Taraji P. Its DKC/O M entertainment division reps Andrew Lloyd Webber, Second City and hot Broadway tickets like Naomi Campbell to ex-California first lady Maria Shriver to agitpop screamers Prophets of Rage.
To boot, Magrino revenue rose 12 percent; head count’s nearing 50.