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Max Mei has launched a new commercial We Chat account and rebranded his website Ulove – which stands for “Ukrainian Love” – while the number of people following his Weibo account has grown to more than 800,000.
Mei, 35, founded his dating agency in Ukraine in 2016.
Involved in competitive sport since the age of four, after completing a Ph D in Ecology, Pavel worked in Colombia, Brazil, the UAE, South Korea and China.
Ulove’s services do not come cheap and exclude the price of the flight to Ukraine.He stayed on in Ukraine after finishing his studies and later married Dasha, a local girl who he met when she was 16 and had a local bodybuilder boyfriend.An amateur photographer, Mei helped them out with a photo shoot, and Dasha repaid the favour by baking him a cake.Originally called Culove – “Chinese-Ukrainian Love” – he got the idea after sharing photos on social media of himself with his young Ukrainian wife and their first mixed-race child.Many followers commented that they aspired to emulate his success in life. He realised he could leverage his fluent Russian, his “expertise on cross-cultural relationships” and the “overproduction of beautiful women in Ukraine” to launch a matchmaking business.
Some were sceptical about how successful he really was, suggesting that his “international import-export business” might in reality be a humble Chinese restaurant.